As part of its continued commitment to enhancing the physical and mental health of the community, the Primary Health Care Corporation (PHCC) concluded its comprehensive awareness campaign launched under the slogan “For a Safe School Environment” in celebration of the “Bullying-Free Schools Campaign.” This initiative was implemented by the School Health Services and Programs Department at the Corporation from April 13, 2025, to May 1, 2025.

The campaign aimed to raise awareness among students, parents, and school staff about bullying and its negative effects on individuals and society.

It focused on increasing awareness and highlighting the role of school nurses in addressing this issue by educating students and school staff on preventive measures and necessary treatment procedures. The initiative also sought to promote mutual respect and tolerance to provide a safe educational environment that supports the mental health of all students. Additionally, it aimed to familiarize the school community with the concept of bullying, its various forms, and the health and psychological risks students may face due to bullying, while educating everyone on how to prevent this phenomenon.

The campaign included many awareness activities, such as interactive workshops and lectures in all public schools, with a focus on explaining the concepts and causes of bullying. Awareness cards promoting values of respect and tolerance were distributed, and a “Weekly Values Challenge” was organized among students to encourage them to adopt positive behaviors. Awareness videos were also broadcast on social media platforms, and text messages were sent to parents with tips on how to protect their children from bullying.

PHCC confirmed that school nurses play a pivotal role in reducing bullying by providing psychological support to affected students, organizing regular awareness campaigns, and collaborating with school administrations to implement effective preventive strategies. The Corporation also called on all segments of society to actively participate in the initiative and support efforts to eliminate bullying within schools and promote a safe and motivating environment for students.

The Corporation pointed out that this initiative is part of its ongoing strategies to improve students’ mental health and foster a culture of respect and tolerance within the school community, contributing to the development of a healthy, psychologically and socially balanced generation.